2× Voucher Sales at City Scale
A multi-platform voucher campaign that sold 2× more than planned and reached over 1 million people in Singapore.
Services:
Integrated Marketing Campaign • Creative Direction • Paid & Organic Social
Industry:
Education • Holiday Camps
Timeline
4 Weeks
The Strategy
Nexted built a high-impact, multi-platform campaign focused on clarity, reach, and memorability.
Instead of complex messaging, we created a simple, repeatable visual system that parents instantly understood.
What We Did
Developed a clear, sticky campaign concept
Simple value message: Save more with camp vouchers
Easy-to-read formats for fast-scrolling parents
Designed bold, recognisable creatives
Bright colours and strong contrast
Clear prices and benefits
Consistent look across all platforms
Launched across all key channels
Facebook & Instagram (feeds, Stories, Reels)
Retargeting to past parents
Organic sharing and reposts
Optimised for reach and frequency
Scaled winning creatives
Maintained message consistency
Ensured repeated exposure without fatigue
The Results
📈 2× more vouchers sold than planned
👀 1,000,000+ people reached across Singapore
Strong repeat exposure to family audiences
High creative recall and engagement across platforms
The campaign turned vouchers into a must-buy product, not a “maybe later” decision.
Why This Worked
Simple, parent-friendly messaging
Strong visual consistency across channels
High reach + repetition = recall
Clear value without overcomplicating the offer
This campaign proved that great creative + scale beats aggressive discounts.
