800 Leads. 80% Full. One Month.
Generated ~800 Facebook leads at $2–$7 each, filling 80% of class capacity in January alone.
Services:
Facebook leads campaigns
Industry:
Tuition centre, Sg
Timeline
4 Weeks
The Challenge
January is the most competitive month for tuition centres in Singapore. Parents are flooded with ads, promotions, and school-year sign-up messages.
The client’s goals were:
Generate high-quality leads at low cost
Fill classes fast, before competitors
Avoid over-spending on ads
Convert interest into actual enrolments, not just enquiries
The Strategy
Nexted built a high-volume, low-cost lead generation system optimised specifically for parents in Singapore.
Instead of broad branding ads, we focused on intent-driven offers and fast response funnels.
What We Did
Created a strong parent-facing offer
Free assessment / trial class
Limited January intake
Clear class levels and outcomes
Launched Meta Lead Ads with smart targeting
Parents by age and location
Lookalikes from existing students
Retargeting of page and website visitors
Tested creatives aggressively
Multiple headlines and visuals
Teacher credibility + student results
Clear CTAs: Book Assessment, Secure Slot
Optimised daily for cost and quality
Paused high-cost ads quickly
Scaled ads performing under $5 per lead
Maintained lead costs between $2–$7
The Results (January 2026)
📩 ~800 qualified leads generated
💰 Cost per lead: $2–$7
Sign-ups spiked significantly
80% of all available places filled in January alone
One of the strongest January intakes in the centre’s history
Why This Worked
January urgency + limited slots
Clear offer parents immediately understand
Aggressive optimisation and testing
Fast response = higher conversion
Focus on enrolments, not vanity metrics
This campaign proved that low-cost leads + proper follow-up = full classes.
